The British Museum remained the most popular cultural attraction in the UK for a third year running, receiving 5.7 million visitors in 2009/2010, almost 200,000 more than in the previous year. On one day alone the Museum welcomed over 31,500 visitors for the Day of the Dead fiesta on 1 November which was supported by BP. The Museum will commence a new series of Reading Room exhibitions exploring Spiritual Journeys starting with the BP Special Exhibition, Journey through the afterlife: ancient Egyptian Book of the Dead which opens on 4 November.
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